If your website speed is pathetic, your conversion rates are likely to be the same. On average, if your website takes longer than 3 seconds to load, approximately 40% of your visits will abandon your site.
Amazon would lose $1.6 billion/year if its site speed slowed down by just one second
Staples saw a 10% increase in conversion rate when it reduced median homepage load time by 1 second and reduced load time for the 98th percentile by 6 seconds.
Walmart shows a 2% increase in conversion rates for every one-second improvement in page load times.
AliExpress reduced load time for their pages by 36% and recorded a 10.5% increase in 3 orders and a 27% increase in conversions for new customers.
ALDO found that on its single-page app, mobile users who experienced fast render times brought in 75% more revenue than average, and 327% more revenue than those experiencing slow render times. Users with fast render times on desktop brought in 212% more revenue than average, and a whopping 572% more revenue than slow.
Sources: Fast Company, Staples, Website Magazine, Akamai, Simplified.dev
The most remarkable 1-second stats:
1 sec. delay reduces page views by 11%.
1 sec. delay decreases customer satisfaction by 16%.
1 sec. delay eats away 7% of the coveted conversion rate.
1-3 seconds in loading time see a very low bounce rate probability – only 32%.
Add 1 sec. more to that and the chance for users to bounce triples, reaching 90%.
On an annual basis, a 1-second delay can lead to $2.5 million in missed revenue if your shop generates $100,000 per day.
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How does our Website Performance Optimization service helps?
Improve page speed performance
Reduce page load time & dropout ratio
Achieve marketing goal
Increase SEO Position
What do we offer in this service?
Optimize JavaScript Code and CSS, minify and merging
Image Optimization(e.g Use Webp)
Remove Unused Attributes and Unwanted Modules & code
